Online marketing has literally changed the landscape for all Realtors. I know this because I was working in this post web2.0 world in which we all have experienced over the past few years. I do not have a services page or a package system. Every time I meet with agents I want to provide the best solutions for them and sometimes this requires that I refer them to some of my other vendor partners who are experts in their field. Remember, I am a serious marketing professional who only works with serious Realtors. If you are serious about your marketing, you will be willing to let a professional guide your path.
Real Estate Online Marketing Solutions
Chris Webb – A REAL Real Estate Online Marketing Expert
I have designed and developed hundreds of online marketing campaigns, both in the real estate industry and in others. I research and review several publications to ensure everyone I work with is up to date on all aspects of marketing. In order to fully grasp the online component of marketing please read our e-book Online Marketing 101. What I provide for real estate agents is the technical skills and expertise of social and online marketing with the patience of a grade school teacher who understands that all learning styles are not the same.
What I help your Realtors understand:
- Tools available for you in online marketing (both brokerage specific & 3rd parties)
- What strategies work
- Time frames in which to expect results
- The purpose of editorial calendars
- Content & Engagement Marketing
- SEO and SEM
- Video Marketing
FAQ’s about real estate online marketing
Isn’t Marketing and Sales the same thing?
We believe that Marketing at its core is a function of the Sales Department. it is, however, a separate entity and should be treated as such. I think sales and marketing are so frequently misunderstood that I attribute this as the biggest factor in low growth among real estate agents. With the changing nature of the online marketing world, your real estate business needs to understand how to create and manage an online marketing plan that is tied to your companies focus and mission. This is where I can help you in online marketing.
Why Online Marketing for real estate?
Online marketing is cheaper than traditional marketing and it give the user the control which builds trust. If you have an effective marketing strategy where consumers are able to search and review information, you will find higher quality leads landing on your website. They will also be staying there for longer periods of time and coming back more often. Online marketing through various outlets like social media and responsive web design will both increase customer loyalty and increase your leads base.
I work off referrals, why should I be marketing online?
Have you ever had someone say ” I gave them your card they will call you…” and never hear from the referral? Believe it or not, every time you are referred the lead will, yes WILL, Google your name. If your website does not show up or looks unprofessional it will be their first and lasting impression of your business. So essentially not marketing is actually hurting your referral business too.
I’m not Tech Savvy, how can I market online?
Real estate is not and will never be about how much technology you know how to use. It will always be about your relationships, background, and drive. This combination is what makes up the best agents. Finding how to leverage your business is what technology allows agents to do. Being tech savvy is my job, not yours.
Most Realtors have several areas of business that need professional help. Examples of this are Accountants, Lawyers, and Book Keepers. Online Marketing is an additional resource that businesses use in order to reach higher goals.